Why Your Facebook Ads Generate Leads That Never Convert

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2026-10-30 17:42:53 -

It's a particular kind of frustrating when a Facebook campaign is technically doing exactly what it was asked to do — generating leads at a reasonable cost, filling the pipeline with form submissions — and yet almost none of those leads turn into actual paying customers. The campaign looks successful by its own metrics while the sales team quietly stops bothering to follow up,...

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